Justin Goodbread shares his entrepreneurial journey, highlighting the lessons learned from starting, selling, and scaling multiple companies. He discusses the transition to financial services, focusing on building generational wealth and reducing owner dependence. Justin emphasizes the difference between profitable and valuable companies, the reality of selling a business, and the importance of coaching. He explores strategic planning, business valuation, and making a business appealing to buyers. The episode also covers avoiding get-rich-quick schemes, achieving true freedom, and balancing personal values with business goals. Justin concludes with insights on aligning life priorities and overcoming ego.
