Richard Walsh and Mike Capuzzi explore the importance of writing for entrepreneurs. Mike shares insights from his journey in direct marketing, focusing on how concise books can be powerful marketing tools. They discuss using books for networking, business growth, and relationship building, comparing the impact of physical and digital formats. The episode also covers Mike's book creation process and the role of AI in business and writing. Listen for tips on leveraging AI tools and a special offer to kickstart your book-writing journey.
