This season's theme of "Selling the Truth" provides a unique opportunity for me to sit down with colleagues and test my theory about getting real to get funny. On YES, BRAND this week is DP Knudten, whose book, Nonfiction Brand, challenges you to own your personal brand. We talk about DP's brand, and how he discovered that he wasn't so much a "writer," as a "provocateur," specifically spurring his clients to stop and think.
