What do Santa's Elves do the rest of the year? I have an idea, because - and I hope he takes this the right way - my YES, BRAND guest Steve Buzogany has that Head Elf quality. His enthusiasm, not only for gifting, but for client appreciation as well, is off the charts. And, significantly, his firm, Appreciation Advocate, does NOT gift on holidays; its strategy is to make it about the client, and the needs of their VIPs, not the mad Nov-Dec rush in which you heartfelt message is most likely to feel commercialized and to simply get lost. Join me for a chat with Steve, to find out how he transitioned from real estate honcho to thankyou guru!
