This episode of RedTech Podcasts focuses on management and strategy in the radio industry. Panelists delve into attracting young listeners, adapting to new media trends, and creating engaging content. They discuss the importance of content investment, sourcing talent in the digital age, and collaborating with social media platforms. Case studies highlight global radio successes and failures, while the conversation also covers catering to diverse audiences, balancing niche and commercial content, and the role of local content. The episode concludes with insights on modern radio ratings, leveraging real-time data, and tips for successful station management.
