This episode features Omar Essack, Udi Tyagi, Antonio Arcidiacono, and Paul Cramer discussing the transformative impact of technology on the radio industry. Topics include multiplatform presence, content discovery, and challenges in ad tech. The panel explores audience engagement, real-time metrics, and the growth of FM and digital radio in India. Discussions also cover driving investment in radio tech, the importance of local content, and attracting digital talent. The episode delves into audio tech innovations, AI's future role, and the potential of VR and NFTs in audio. Essential tech for new radio stations and personalization in audio content delivery are also highlighted.