Omar Essack speaks with Abhishek Sen, co-founder and CEO of NumberEight, about the evolving landscape of audio advertising. They explore the balance between personalization and privacy in building audience profiles, and how mobile devices play a crucial role in contextual targeting for radio advertisers. The discussion covers the underlying technology, the importance of privacy considerations, and the future of context-aware computing. Abhishek shares case studies, surprising findings, and insights into data privacy regulations, providing a comprehensive view of the value proposition and future trends in contextual targeting.
