Apurva Purohit shares her journey from science to media, discussing the unique challenges women faced in corporate roles in the late 80s and early 90s. She reflects on her appointment as CEO and the importance of reputation. The episode explores the evolving challenges for radio CEOs, strategies to compete with digital media, and demonstrating radio's value to advertisers. Apurva discusses infrastructural challenges, competition with global digital giants, and the coexistence of online and offline media. The conversation concludes with insights on the future of radio, the importance of localization, and strategic trade-offs.
