In Season 1, Episode 6 of RedTech Podcasts, Chris Boyce from Pacific Content joins Omar Essack to discuss the evolving landscape of digital audio. They explore the rise in podcast popularity, the differences between linear broadcast and on-demand audio, and the nuances of advertising in each format. The conversation covers the transition from traditional radio to on-demand content, the influence of connected cars on radio's future, and advertiser preferences shaping the industry. They also address future challenges for radio owners and the potential for expanding audio markets from local to global.
