RedTech talks to Paul Cramer, Veritone’s managing director of Broadcast Solutions about how the company’s Attribute product allows advertisers to assess the performance of their radio campaigns. In this video, Cramer details how Attribute is able to demonstrate whether a campaign is effective in driving customer traffic. He also explains how the tool can help radio stations and their customers adjust ad campaigns in near real time by analyzing what’s working and what needs to change, such as ad length, ad placement and content.
