In this episode, Elena Apalkova and Ahmed Assaf delve into the connection between beliefs and achieving goals. They discuss aligning beliefs with goals, the importance of writing them down, and understanding personal belief systems. The conversation covers creating a life model recognizing infinite potential, setting ambitious goals, and using imagination. They emphasize feelings, self-belief, and questioning beliefs for growth. The episode also explores daily improvements, identity-based habits, and aligning conscious and subconscious minds. They introduce the stick person concept and highlight visualization, repetition, and essential beliefs for success.