Join Paul Angelle and Elena Apalkova as they explore the intricacies of sales, from understanding client options to tailoring choices for different personality types. They emphasize the vital role of sales in business, using a bowling analogy to illustrate strategies. Discover insights into sales techniques for introverts, the importance of empathy, and building trust with genuine interest. They discuss continuous improvement, reframing sales as a service, and traits of competitive sales professionals. The episode concludes with tips on overcoming sales fears and maintaining a positive mindset.
