In Today’s Episode: Is Your Search Rigged?
Join us as we talk with Mandy Poston, founder and CEO of Availyst, who shares her insights on why small food and beverage brands struggle to be discovered and how Availyst is working to fix this broken system. We dive into the flaws of traditional food marketing, the role of ad budgets in visibility, and what consumers can do to find better choices.
Key Takeaways from Today’s Episode:
-How pay-to-play marketing keeps innovative food brands hidden
-Why consumer choice is often influenced by ad dollars, not quality
-How Availyst is changing food discovery by making visibility more fair
Questions We Answer in This Episode:
-Why can’t you find better food options?
-How do ad budgets control what we see?
-What can small brands do to compete?
