Caroline Biesalski engages in a thought-provoking conversation with Rich Kozak, exploring his extensive career in branding and his personal journey of transition. They discuss the evolution of branding, emphasizing the importance of consistency and understanding one's purpose. Rich shares insights from his upcoming book, highlighting key principles for defining a brand. The discussion covers impact-driven branding for individuals, common challenges faced, and the significance of finding love in one's work. Rich reflects on his own life transitions, the vital role of mentors, and the importance of continuous learning and support systems. The episode concludes with expressions of gratitude.