Ben Fish and Richard Walsh discuss Richard's transition from the Marine Corps to business coaching. They explore how the 2008 economic downturn influenced business perspectives and the importance of work-life balance. Richard shares insights on establishing a coaching academy and common patterns in small business management. The episode delves into pricing strategies, profit optimization, and breaking free from operational constraints. They highlight the significance of managing P&L, reducing expenses, and building strong client relationships. Richard provides strategies for uncovering hidden profits and emphasizes learning from failures.