Ladies and Gentleman, the one, the only Groucho Marx. Jay Lifson, Executive Director for the Lafayette Chamber of Commerce. Raised in Beverly Hills (not that part of Beverly Hills he says…) Jay had an odd adolescence- 1 part athlete, 1 part hippie and 1 part mischievous. During his adult years he was a fry cook, restaurant owner, husband, father, grandfather and a terrible guitarist.