Stuck on who you’re actually speaking to in your content? This episode flips the “ideal client” rulebook on its head.
We’re talking about why old-school IC work often falls flat — and what to do instead if you want messaging that connects, converts, and actually feels like you.
Inside this episode:
✨ Why your IC might be holding you back
✨ What to focus on instead of demographics
✨ The 3-part process to find your real client voice
✨ How to speak to your people in a way that lands
🔥 Want to turn lurkers into clients?
DM me [@rachmcquade] or visit www.rachaelmcquade.co.uk for coaching support.
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