Nick is MIA but retail is in full swing early in the year, and Alicia and Andrew break it all down.
Bye Bye Baby Brouhaha Continues:
Bye Bye Baby acquired by Beyond (Bed Bath & Beyond’s parent company).
Plans include tokenizing part of the brand’s IP (yes, blockchain babies 😳), launching standalone stores operated by Kirkland’s, and building a blockchain ledger called "Life Chain" to track life events like birth and medical records.
Hosts’ take: “Did someone get high and think this was genius?”
Alo Yoga Meets Roblox:
Alo launches an immersive wellness space in Roblox with NFC-enabled in-store stickers unlocking virtual rewards.
Great experiment in blending digital + physical experiences, but who’s actually visiting—Gen Z shoppers or just curious Roblox wanderers?
Tariffs, Tariffs Everywhere:
New tariffs on Chinese goods stir chaos—higher prices, confused brands, and frustrated consumers.
Hosts discuss ripple effects on brands like Temu and Shein, plus potential global backlash against American-made products.
Timestamps:
[00:00:06] Intro & coffee-fueled banter
[00:07:20] Bye Bye Baby’s blockchain strategy 🤯
[00:28:45] Alo Yoga’s virtual wellness world in Roblox
[00:45:10] Tariff talk—global impacts & retail reactions
[01:10:00] Wrap-up & musings on the chaos of modern retail
