Another Black Friday weekend has come and went. We laughed, we cried, and we sold product at a discount. With the passing weekend Andrew, Nick and Alicia break down all the happenings of Black Friday and Cyber Monday weekend.
Black Friday Recap:
The magic of Black Friday feels diluted as sales stretch over weeks.
Foot traffic leaders in malls: Lululemon (#1), Abercrombie & Fitch (#2), and a tie between Apple and Alo Yoga (#3).
Winning Black Friday strategies: Be a strong brand (e.g., Lulu) or go all-in on massive discounts—nothing in between works.
Mobile Takes the Lead:
Over 50% of Black Friday shopping was done on mobile.
Salesforce reports 80% of global traffic and 69% of orders came via mobile.
Data Insights:
Shopify saw record-breaking GMV from smaller retailers.
64% of Black Friday shoppers were new to the retailers they purchased from, highlighting the importance of turning first-time buyers into loyal customers.
Where’s the Fun?
Retail lacks creativity: no doorbuster games, scavenger hunts, or unique promotions.
Calls for bringing back the excitement and making in-store shopping an event.
Corporate Leaders, Take Note:
More corporate executives need to work in stores to understand the reality of frontline retail during peak shopping seasons.
Timestamps:
[00:00:04] Intro & Black Friday reflections
[00:07:15] Mall foot traffic leaders
[00:20:30] Mobile shopping trends
[00:35:10] Data insights & acquisition strategies
[00:48:45] Lack of in-store fun & creativity
[01:05:25] Call for corporate leaders to work in stores
[01:15:00] Wrap-up & holiday season outlook
