Get out your best mug because fresh off the ShopTalk Fall Classic (AKA the new ShopTalk Trade Show), Alicia and the boys give you all the tea on what was spilled by retailers at the show.
A breakdown of some of the news is:
Shoptalk Fall Recap:
First Shoptalk Fall in Chicago kicks off with industry buzz.
Highlights include revamped spaces and creative themes like the "Mission Impossible" tunnel entry.
Rent the Runway Reboot:
CEO Jennifer Hyman shares her journey in rethinking Rent the Runway.
The brand leans into new tiers, college pop-ups, and community-focused events to revive interest.
Lowe's Loyalty Challenge:
Lowe’s digs into loyalty as 65% of consumers reportedly have no brand allegiance in home improvement.
New programs aim to capture Gen Z’s attention and drive repeat business.
Timestamps:
[00:00:04] Intro & Shoptalk overview
[00:08:30] Rent the Runway’s pivot strategy
[00:25:10] Lowe’s loyalty and marketing updates
[00:45:20] Industry reflections and future trends
