Dive into an inspiring and practical conversation with Joe Dalton, global sales expert, author of Sales Craft, and founder of Breakthrough Brands, whose entrepreneurial journey began at just 13 years old — selling baked potatoes on the streets of Ireland.
From those early lessons in communication and trust, Joe built a 30+ year career transforming how individuals and companies sell. His Sales Craft System helps organizations across Europe and the U.S. boost revenue by over 33%, by focusing not on scripts or pressure — but on psychology, clarity, and human connection.
In this episode, Joe and Sam unpack the anatomy of a sale — from dominant buying motives to the shift from “objections” to “concerns.” They explore why confidence and discipline are the foundation of every great salesperson, how emotional intelligence drives closing rates, and why true mastery begins with self-awareness.
To learn more about Joe’s work, visit joedalton.ie
