In this illuminating conversation, Alex Shevelenko, founder and CEO of RELAYTO AI, shares his remarkable journey from Soviet Ukraine to Silicon Valley, and from working at Microsoft and Salesforce to pioneering the world’s first AI Experience Platform — one that transforms static documents into living, interactive experiences.
Alex discusses how RELAYTO turns traditional PDFs and PowerPoints into immersive, trackable, Netflix-style experiences that double engagement and drive measurable revenue growth.
Drawing on insights from behavioral science, neuroscience, and design thinking, he introduces his concept of Idea Science™, a framework for crafting content that adapts to the reader — not the other way around.
Together, Sam and Alex explore what it means to humanize digital communication in the AI era: from reducing friction in B2B storytelling to designing with empathy, trust, and interactivity. They also touch on Alex’s Experience-Focused Leaders Podcast, where he interviews category designers and CEOs from firms like DocuSign, Alteryx, and CrowdStrike, unpacking how they create value through meaning, not noise.
The conversation ends with a powerful reflection:
“By becoming better humans, we become better business people.”
Learn more at relayto.com
