Dive into the transformative journey of George Haymaker, a certified neuroscience coach, recovery expert, and former entrepreneur whose life was radically changed by the power of neuroplasticity. In this episode, host Sam Pepin explores George’s rise and fall—an addiction to painkillers and alcohol that escalated to life-threatening levels—and the profound scientific and spiritual awakening that followed.
Drawing on neuroscience and lived experience, George unpacks how the brain forms habits, the role of dopamine and trauma in addiction, and how recovery is not about willpower, but about rewiring. From launching RETHINK Ice Cream as a mission-driven company to coaching executives and high achievers, he reveals a clear framework for breaking destructive patterns and building a life rooted in purpose.
This conversation offers essential insights for anyone seeking to understand transformation at the level of identity, brain circuitry, and conscious change.
To learn more about our guest's groundbreaking work, visit: https://georgehaymaker.com
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