David Allison is a human values expert and the creator of Valuegraphics, a groundbreaking behavioral dataset that helps organizations move beyond outdated demographic thinking. With over 750,000 surveys conducted worldwide, his data proves that what we value—not how old we are or where we live—is the true driver of decision-making.
In this eye-opening episode, Sam Pepin sits down with David to challenge the legacy of demographics in business, politics, and culture. David reveals how our assumptions about age, gender, and income are not only inaccurate but dangerously misleading. From AI to leadership to brand strategy, Valuegraphics provides a map for navigating humanity through a lens of meaning—not labels.
Together, they explore how to connect more meaningfully with customers, employees, and communities—by leading with shared values, not empty segments.
To learn more about our guest's groundbreaking work, visit: https://valuegraphics.com
