Dive into the transformative world of B2B trust-building, content strategy, and human-centered branding with Stefan Badertscher, founder of PINAVOX and creator of the Rapid Trust Engine™.
With over two decades of experience in marketing and industrial branding, Stefan has mastered the art of turning invisible B2B companies into the most visible and trusted names in their niche. As the founder of PINAVOX, he developed the Rapid Trust Engine™, a proprietary framework that helps organizations build internal media systems powered by strategy, story, and AI.
In this episode, Stefan shares his journey from scaling IMPACK Packaging to international success to founding PINAVOX—a company that empowers manufacturers, engineers, and technical leaders to transform their expertise into compelling stories that sell. We explore how trust fuels growth, why attention follows authenticity, and how AI can enhance rather than replace human creativity.
Stefan also discusses his belief that industrial B2B companies must shift from transactional marketing to trust-based ecosystems, positioning themselves as teachers, not sellers. His insights reveal how credibility and storytelling can align with innovation to drive long-term business performance.
This conversation offers a blueprint for any company looking to stand out in a saturated market—by mastering the one metric that truly matters: trust.
For a deeper dive into our guest’s groundbreaking work, visit: https://www.pinavox.com
