About Mariam Parineh: Mariam Parineh is the co-founder of Viva Valet, a concierge support service designed to help older adults live independently at home with dignity, confidence, and control. Drawing from decades of personal experience caring for her grandparents, her 94-year-old husband, and her aging parents spread across Iran, Malaysia, and the San Francisco Bay Area, Mariam created the “confidence aging” framework, which focuses on preserving nine types of confidence in older adults rather than just prioritizing safety and longevity.
Through Viva Valet, Mariam and her team provide confidence-informed concierge support—coordinating vetted local services, everyday tasks, and practical help—so that older adults can age in place while adult children are relieved of the “case manager” role. She also works directly with adult children as a coach, helping them release guilt, redefine their role from caregiver to cheerleader and partner, and navigate the emotional and logistical challenges of being “stuck in the middle.”
Mariam splits her life across continents and time zones, modeling what it looks like to honor elders’ autonomy while still caring deeply—and practically—for the people we love.
In this episode, Brian and Mariam Parineh discuss:
Key Takeaways:
"Our parents have the most amount of years lived, and what we forget is that means the most life experience that they're sitting at the helm of their choices." — Mariam Parineh
Connect with Mariam Parineh:
Website: https://www.vivavalet.com/
LinkedIn: https://www.linkedin.com/in/mariam-parineh-620452257/
Instagram: https://www.instagram.com/mariamgetsolder/
Host contact information:
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