When you’re in the early stages of considering how you’re going to get your message out to the world, one of the most important things to have is a branding conversation. Using your company brand as your podcast show brand may not benefit you, unless in special circumstances where your brand really is you. We have seen it be not in your best interest, and it does not do as well if your podcast show brand matches your company name or if there is a clear distinction between the company brand and your podcast show brand and/or videocast brand or whatever that might be. When we see that, they are less effective and they draw less audience. At the end of the day, what you want to talk about is what your company can offer. You want to have an ability to have a broader topic because you can reach more people through that broader topic than you can if you keep it narrow to only what you sell or only what your business is about.
Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
