Over the past five years, there has been a focus on increasing funding for businesses owned by women and BIPOC individuals. However, despite progress being made to close the funding gap, women-owned businesses in the US still only receive 7% of venture funds. Nevertheless, more companies and venture funds are being created to support underrepresented communities. In this episode, Lance interviews Nicole Jeter West, CEO of Underdog Venture Team, a next generation agency that provides an integrated mix of brand building services while investing in and partnering with ahead-of-the-trend startups within the sports industry. Underdog Venture Team aims to increase diversity in the sports industry and invests in businesses owned by BIPOC or women at a rate of 66%. They are a team of passionate underdogs, who build brands and create value, with a social impact model at the core of all they do.
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