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Description

About Nathan Gotch: Nathan Gotch is an SEO expert with over a decade of experience and a proven track record leading hundreds of successful campaigns. He is the founder of Gotch SEO Academy, widely recognized as the leading training platform for SEO agencies, and Rankability, a content optimization tool designed specifically for agencies. Nathan is also the author of The SEO Entrepreneur, and his work is frequently featured on industry-leading platforms like Semrush, Ahrefs, and Search Engine Journal. Through his training programs, Nathan has helped countless SEO professionals systematize and scale their efforts with real-world results. His mission is simple: help agencies grow faster and smarter with specialized, repeatable SEO systems.

In this episode, Ted and Nathan Gotch discuss:

• The importance of niching down in digital marketing
• Challenges and solutions in running a scalable SEO agency
• Content marketing strategies tailored for specific industries
• Differences in SEO tactics across service-based niches like HVAC

Key Takeaways:

• Specializing in a specific niche, such as HVAC, allows for a deeply aligned strategy across marketing, sales, and fulfillment, leading to more predictable results and smoother operations.
• Many SEO agencies initially grow by taking any client they can, but long-term growth and sustainability require defining a clear ideal client profile and aligning all efforts toward it.
• Achieving visibility in the HVAC space means understanding and dominating multiple SERP layers like local service ads, the local pack, paid search, and organic listings simultaneously.
• The most effective strategy to generate reviews is by incentivizing technicians to ask in person at the point of service, which creates immediate compliance and consistent review flow. 

"The companies that have the most reviews, they are religious about asking for reviews, and they do it in a way that I don't want to say is pressuring, but they ask right on the spot." — Nathan Gotch

Connect with Nathan Gotch: 

Website: https://nathangotch.com/

YouTube: https://www.youtube.com/@nathangotch

LinkedIn: https://www.linkedin.com/in/nathangotch/

Twitter: https://x.com/nathangotch

Facebook: https://www.facebook.com/nathangotch

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: ted@juvoleads.com

Ideas or guests for the show: ted@juvoleads.com 

Audio production byTurnkey Podcast Productions. You're the expert. Your podcast will prove it.