In this episode, I’m back again with my friend, coach and mentor, Claude Diamond.
This is actually episode 2 with Claude; we covered such great stuff in the previous episode… and just kept talking about so much awesomeness that it definitely required another installment.
Quick Claude recap – he’s been doing this for 30 years – since the 1980s – and he has tons of REI knowledge that he generously wants to share with us.
In today’s episode, we’re talking about marketing, and specifically, what in marketing has changed over the years and has stayed the same.
