Have you noticed that your marketing is a little off or you’re not getting your fair share of new business and opportunities? You might be trapped in a boring marketing process. In this episode of the Truest Fan podcast, I have a wonderful conversation about making your marketing fun with Seth Greene.
Seth is a best-selling author, podcast host, and founder of HowToFindMoneyForCollege.com. He has vast knowledge and experience in both marketing and the financial advice space.
For marketing to become truly effective, it’s necessary to create a great referral culture where clients naturally refer regularly and bring new people to your business. However, most advisors fail to make deeper connections and go straight into offering their products and services.
Finding out what matters most with your clients and taking advantage of this information sets your marketing on the right course. It keeps your marketing from becoming boring and transactional and transforms it into a fun conversation where clients feel that they’re valued.
Learn more about how you can make marketing less boring and better ways to build relationships with your target audience with Seth’s valuable tips and expertise, be sure to listen to the episode.
[02:32] Seth's favourite football team and what he learned from being a fan
[05:15] Why believing in yourself matters
[08:17] The number one mistake in marketing
[12:01] How did Seth end up writing best-selling marketing books
[14:30] How to create a referral culture
[21:02] The importance of looking different and making marketing fun
[26:35] The value of making sure your clients are your truest fans in building marketing
Important Links:
Robb's 7-Step Guide: https://truestfan.com/challenge/
Website - https://marketdominationllc.com/
Facebook - https://www.facebook.com/MarketDominationLLC/
Podcast - Registered Investment Advisor Podcast
Book - The CULT Report: How To Grow Your Own CULT
Website: http://truestfan.com/
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Connect on LinkedIn https://www.linkedin.com/in/
