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2021 Mindset for Success (LA 1408)
Transcript:

Steven Butala:
Steve and Jill here.

Jill DeWitt:
Hi.

Steven Butala:
Welcome to 2021 and welcome to the Land Academy Show.

Jill DeWitt:
Yay.

Steven Butala:
Entertaining land investment talk. I'm Steven Jack Butala.

Jill DeWitt:
And I'm Jill DeWitt, broadcasting from sunny southern California.

Steven Butala:
Today Jill and I talk about the 2021 mindset for success.

Jill DeWitt:
I'm excited.

Steven Butala:
We made it.

Jill DeWitt:
We did. Happy New Year. Oh my goodness, glad that's behind us.

Steven Butala:
What a year.

Jill DeWitt:
I know. I can't wait. I have some things I'm going to talk about what I think ... I want to talk about first what I think everybody should do, and then let's talk about unique things for us, because I think that'd be fun.

Steven Butala:
Just a year packed with irony. In our case, it was a very good financial year, but a very sad one. It's sad to watch this happen to our world.

Jill DeWitt:
And our friends, and their businesses, and our community.

Steven Butala:
Right.

Jill DeWitt:
I agree.

Steven Butala:
It taught me personally a lot of humility and a lot of compassion. It's not just about money. For a lot of years, for years and years for me, it's just been about making sure my family's good, and making a bunch of money, and accumulating equity, and making good business decisions, but I'll tell you, what a new component that all was.

Jill DeWitt:
Right.

Steven Butala:
I can say was now. How weird is that?

Jill DeWitt:
Exactly.

Steven Butala:
Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free.

Jill DeWitt:
John says, "Hi guys. I was curious if anyone's using a CRM to manage their mailers that they would recommend. I'd like to move away from Google Sheets if at all possible. Thanks, John."

Steven Butala:
Yeah, if you're using Google Sheets, John, it's time to move away.

Jill DeWitt:
Yes, it is, like today.

Steven Butala:
It's funny that you say that, and it's 2021. We are actively developing a dashboard that will help you organize everything. It's not going to come out overnight by any stretch, but we're working on it, and it will be the solution. Between now and then, I would highly recommend a CRM like Airtable, which is real easy to develop. It's not free, but it's pretty inexpensive. It'll get the deal flow correctly in there. I think Jill did it.

Jill DeWitt:
They actually have a free version. You can start with that and see if you like it. Yeah.

Steven Butala:
Didn't you do a webinar on this or something?

Jill DeWitt:
Not yet. No, but there is a free version that's pretty robust. You could test it out and see. It's pretty phenomenal. We love it. It's really good to manage everything from the properties, as you move them through the whole system, from the acquisition, to the engineering, to the sales. There's places in there you can keep track of customers, and keep track of title agents, keep track of documents. We use it for everything, so I would do that. Having known all that now, like what you're saying, John, so now we also know its limitations. Here's what I would tell you. Get the free version of Airtable right now. Use it, and be ready for what we're going to develop because it'll solve all your problems.

Steven Butala:
Yep. Today's topic, the 2021 Mindset for Success. This is the meat of the show.
What do you think, just without thinking about it too much, because I know you took a bunch of notes for this, what do you think is just the difference between people that just have the right mindset to get something done, to become successful at something like this, or don't?

Jill DeWitt:
What's the difference? They have an innate drive that they won't stop.

Steven Butala:
Me too.

Jill DeWitt:
It's nature more than nurture.

Steven Butala:
I agree.

Jill DeWitt:
That's the thing.

Steven Butala:
I can write volumes on this,