Anatomy Of A Perfect Blind Offer Campaign (CFFL 525)
Transcript:
Jack Butala: Jack Butala with Jill DeWit
Jill DeWit: Hi!
Jack Butala: Welcome to the show today. In this episode, Jill and talk about the anatomy of a perfect blind offer campaign. Before we get into it, let's take a question posted by one of our members. On LandInvestors.com online community, it's free.
Jill DeWit: Okay. Richard asks, hi everyone, I'm trying to use Real Quest to get mailing lists, mailing lists from micro-areas to market that I have looked at on Redfin. I'm not having much luck searching for vacant land areas smaller than a whole county with Real Quest. What search criteria are you guys using to pull small lists for say a specific zip code or town. I tried using township range section but Real Quest did not return any results that way.
Jack Butala: Yeah.
Jill DeWit: Many of the properties that I have looked at on Redfin don't have a subdivision listed for them. That was a good idea by the way. Jack says look for clusters in Redfin, which I did.
Jack Butala: Yep.
Jill DeWit: But I can't figure out how to pull those small area lists to mail property owners using Real Quest.
Jack Butala: Alright, good.
Jill DeWit: What method have you guys been using for that? Thank you. Do you want me to go on cuz I have one reply here and you want me to read it?
Jack Butala: Yeah. Go ahead and let's hear what Trevor has to say and then, I know where the confusion is and I can really simplify it and make it easy. Go ahead, Jill.
Jill DeWit: Okay, so one of our members had already replied here and this is what he wrote. As Trevor says, hey look up the property, the addresses are usually on these closer-in town areas. Use that address, with the county to look up the subdivision then go to Real Quest, do a table search by subdivision or subdivision by table search. Then, you can find any and all properties in that subdivision. Get after it, be darn careful you look up the correct phase of each subdivision as well. You can leave yourself out to dry in these subdivisions with lots of phases.
Jack Butala: That's right.
Jill DeWit: Some on the eighth tee box may be worth $500,000 and the 10,000 acre square foot the back next to the highway may be worth $50,000.
Jack Butala: Great advice, Trevor.
Jill DeWit: Love it!
Jack Butala: I'm gonna add to Trevor's instead of replace it, cuz he's 100% correct. But here's the way to get to the bottom of it. If you're in our group, you understand and respect the data. If you're not and data is just a concept to you. Every answer to all of these thing's comes back to data. So, when somebody goes to apply for a new subdivision, a developer or whomever, they go to accessor and they say, thanks for approving my subdivision. Please assign a set of accessor parcel numbers to me. And they don't just randomly, it's not the lottery. They don't put...
Jill DeWit: The next ten in line, here you go.
Jack Butala: There's a rhyme and reason to it. So, and it's a numbers scheme. So, if you find, Redfin, you did perfectly, you did great on Redfin. You found a cluster and you can see some consistent pricing and that's great. That's what you want. Then, go back and find out, and there's 90 ways to do it, at least. What APN scheme is in that little subdivision or sub-subdivision? Like Trevor's talking about and then send letters to those people. There might be ten little subsets inside a data set to send price letter...