Are You Property Obsessed? We Are
Jack Butala: Are You Property Obsessed? We Are. Every Single month we give away a property for free. It's super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don't even have to read it. Thanks for listening.
Jack Butala:
Jack Butala here for Land Academy. Welcome to our Cashflow from Land show. In this episode, Jill and I talk about being obsessed with property, maybe in an unhealthy way, which is ... I've always had an unhealthy obsession with land. In real estate I guess. Jill, great show today. You know, we recently went looking at property on our actual vacation, and I'm not sure if that's good or bad, but before we get into it, let's take a question from a caller.
Jill DeWit:
Okay, sure. I think it's good. I'll explain. Brett from Reno called in and asked, I'm one of the few flippers that I know that attempts to send out direct mail to find houses to buy." Yay. That's my little thing, Yay. Brett, you figured it out.
Jack Butala:
I agree, Jill.
Jill DeWit:
Brett's question is, "How do you get your mail orders done so inexpensively." And that's such a good question, right?
Jack Butala:
I couldn't have written a better question myself. Jill, you go ahead and answer this, because-
Jill DeWit:
Well because our numbers are on success plan. I'm sure that's how we saw it. There's a mailer chart. And he's not ... he just found us.
Jack Butala:
Yeah, the actual cost of how much it cost us to get an offer right to someone's doorstep is right on success plan. We have a lot of control over it so yeah. But go ahead, Jill.
Jill DeWit:
No, I was going to say, so his question is, I'm going to ask you Steven, "What are some of the things you get it done so inexpensively?" Like the paper, the mailer ... is it yellow, is it a postcard? I wonder what he's using. So do you want to share a little bit about what we do?
Jack Butala:
Sure. So after 15 years, we like to think that we've figured this out, how to send a direct mail to generate a seller's interest. So here's a few of the bullet points. And at the end of this, I'm going to cover what not to do, but you ought to send a mailer out that's in a regular business envelope, in my opinion, that contains a few of the following: an offer to purchase property, the amount, the timeframe in which you think you might close. I'm going to send an offer to a homeowner that says, "Hey, John Smith at 123 Main Street. We love your property and we'd like to buy it for $120,000. And if this price is acceptable to you, we'd be happy to close it next Thursday." That kind of thing. That's what you really want to send a direct offer to somebody like that. I think it shows some respect and it works for Jill and I. It has been for a lot of years.
What you don't want to do is send a postcard that says some silly thing like, "Avoid foreclosure." Or "Call us." Or "John Smith, or current resident." All of those things, people have been doing that forever, and it doesn't work. Think about what you would do if you got that letter. You would rip it up and throw it away. If that. If it would even make it that far. And then how do you make it cheap? Well, we've done all that for oyu. You have to get great data, first of all. You don't want an IM list or anything like that. You want to access a database to sort for the best data that you can possibly get. Fresh data, let's say. The freshest data comes from the county. We sell a product called data to doorstep that manages that for you and it's the cheapest way to do that. And you get the best property. And then you want to find a specialized printer. You don't want a printer-
Jill DeWit:
That's the question he has and I'm waiting for you to get to that. Give us the details on just the printing part.
Jack Butala:
So printers.