Blind Offer Mailer Campaign Competition in 2022 (LA 1760)
Transcript:
Steven Jack Butala:
Steve and Jill here.
Jill K DeWit:
Hello.
Steven Jack Butala:
Welcome to the Land Academy Show, entertaining real estate investment talk. I'm Steven Jack Butala.
Jill K DeWit:
I'm Jill Dewitt, broadcasting from the Valley of the Sun.
Steven Jack Butala:
Today, jill and I talk about blind offer mailer campaign competition in 2022.
Jill K DeWit:
Well, I guess that's it. We're done. Just kidding.
Steven Jack Butala:
I'm so sorry, but you're not the only person sending mail out. It used to be like that. I used to be one of two people that sent out mailers.
Jill K DeWit:
That's true. I do know that.
Steven Jack Butala:
We used to talk to each other all the time, me and Steve Seal.
Jill K DeWit:
Mm-hmm. That's good.
Steven Jack Butala:
Before we get into it, let's take a question posted by one of our members on the LandInvestors.com online community. It's free.
Steven Jack Butala:
Last year, a ton of Land Academy members came to Jill and I, needing extra help getting their blind offer campaigns in the mail.
Steven Jack Butala:
Jill and I took a look at it. We took a look at how we personally send out mail, why it's so efficient. And we realized that we had some staff that rock at doing mailers effectively and getting them out, right to the point where then I would go in and price it.
Steven Jack Butala:
Well, we made that available to the public, well to Land Academy members. We're calling it Concierge Data Plus.
Steven Jack Butala:
It's a year later. Hundreds of members are outsourcing their entire mail process with this product.
Steven Jack Butala:
Whether you're brand new and you don't want to go through, it's good, it'll work for you. Or if you're five, 10 years into this and you're sick and tired of doing mailers yourself, you can outsource it.
Steven Jack Butala:
This is a good product for you. Check out Support@LandAcademy.com or offers the number two, owners.com. See if it's for you.
Jill K DeWit:
Cool. Aiden wrote, "If anyone in the group doesn't like the sales aspect of this business, we need to chat. My partner and I joined the group last summer and have been able to close approximately 65 deals since last July.
Jill K DeWit:
We partner with another member of the group, for the data and the mailing aspects and our team handles inbound leads, due diligence, sales, transaction coordination, acquisitions, and dispositions. We all feel like we've built a pretty decent system, and we have a great team in place.
Jill K DeWit:
We're currently sending out 30,000 mailers a month and have a bandwidth to handle more inbound calls, analyze more deals and get more contracts. If anyone here is potentially interested in partnering up, we're looking to do the data, mailing, preliminary due diligence and the sales aspect of business and partner up with someone who's more interested in experience in the second half of the process. I'm located in..." Do you want me to even say?
Steven Jack Butala:
It doesn't matter. Sure. It's okay.
Jill K DeWit:
"East coast state. We would like to partner with someone who is also in east coast states," although it's sprinkled around the country. So, it doesn't really matter.
Steven Jack Butala:
Yeah.
Jill K DeWit:
"And then send me a message, if you're interested." This is cool. This is clearly in Discord, probably in the Partners Wanted section in there. That's cool.
Steven Jack Butala:
On Monday we talked about, this is not the place to save time or money. These guys are not doing either. They're not saving time or money because it's their full-time job. So, let's do some math.
Steven Jack Butala:
They're sending out 30,000 mailers. That costs about $15,000 a month. Oh my God, Jack, $15,000 a month. Where there's a will, there's a way. $175,000 a year, but they did 65 deals.
Jill K DeWit:
Mm-hmm.
Steven Jack Butala:
So our average probably group-wide,