Career Path and Mobile Homes (LA 1643)
Transcript:
Steven Jack Butala:
Steven and Jill here.
Jill DeWitt:
Good day.
Steven Jack Butala:
Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.
Jill DeWitt:
And I'm Jill DeWitt, broadcasting from the Valley of the Sun.
Steven Jack Butala:
Today, Jill and I are going to talk about Career Path, a new product that we launched last year, or I guess in 2021.
Jill DeWitt:
This year.
Steven Jack Butala:
That we're going to pretty dramatically expand in 2022 in mobile homes.
Jill DeWitt:
Yep.
Jill DeWitt:
I would like to note, we are committed with a capital C. If you are picking up on a little like, oh, I don't know a hoarseness or raspiness to my voice. No, I have not taken up smoking. I've never smoked and I won't go there, but we're coming off the holiday weekend and I'll tell you right now, it's early for us. We are here recording way off our normal schedule because of the holiday.
Steven Jack Butala:
Still people in our house actually.
Jill DeWitt:
Are sleeping and they're sleeping. We're not, and here we are.
Steven Jack Butala:
Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. And if you are already a member, please join us on Discord.
Jill DeWitt:
Scott wrote just a question of curiosity. I have sent out almost a thousand mailers so far and received five calls all from people who want to be taken off my list, LOL. How many times on average does your phone ring from about a thousand mailers? Just curious about the averages since it seems to be right at the edge of my first mailer being received.
Steven Jack Butala:
Yeah.
Jill DeWitt:
I don't want to be overwhelmed in the calls while I'm still working through, during the day, or leave too many to go to voicemail. Just curious, what kind of average on phone calls I may get and have to deal with. Thanks.
Steven Jack Butala:
So a lot of people commented on this and it's a very popular question. It's not one of my favorite questions because it's on Jill's side of the whole thing, but everybody.
Jill DeWitt:
Because you don't like the phone.
Steven Jack Butala:
Everybody kind of agreed, that it's about 2% is what you can expect. You're going to get a 2% response and for every 1500 mailers that you send out, if you do it correctly. Choose county correctly and do it all the way that it's all in the content of the education program, you should get anywhere between and five transactions for every 1500. You might just get one great one.
Jill DeWitt:
Meaning buy it.
Steven Jack Butala:
Yeah, buy it.
Jill DeWitt:
Pull the trigger, buy it. So I'll take, so what is 2%? I'll take, I don't know, 40 calls, I'm going to say maybe calls, letters, things like that. People reaching back out and maybe even more with the hate, to be honest with you.
Steven Jack Butala:
Two percent is 20 per thousand.
Jill DeWitt:
Okay. So I almost say I get a little bit better average than that by the time we ripped it out.
Steven Jack Butala:
Because you're chill.
Jill DeWitt:
Well I know, but I'm answering the phone too. So like my team we make sure we get those calls. That's pretty good. The first wave too Scott, don't worry about it. The first wave is always people that are kind of mad at you, take me off your list, I'm not interested. Because the next batch is the ones that they've been thinking about it. They get at it, they put it on the fridge, it's on the counter, it's on their desk. They're like, okay, they open up your letter. They take it seriously. They're like, I need to look at this and I need to talk to my wife or whatever it is before I make a decision.
Jill DeWitt:
And then a couple days, or maybe a week or even a month, they're going to either sign it and send it back or they're going to call you, and you're going to go from there. I do like you to send out a little bit more. I want,