Deadlines R Us
Transcript:
Jack Butala: Jack and Jill here!
Jill DeWit: Hi there.
Jack Butala: Welcome to the Jack Jill show, entertaining real estate investment talk. I'm Jack Butala.
Jill DeWit: And I am Jill DeWit, broadcasting today from sunny southern California.
Jack Butala: Today, Jill and I talk about deadlines R us. Everybody needs deadlines, sellers, buyers, children.
Jill DeWit: Us.
Jack Butala: Spouses.
Jill DeWit: Exactly. Office brokers.
Jack Butala: Before we get into it, let's take a question posted by one of our members on the jackjill.com online community. It's free.
Jill DeWit: Okay. Gerald asks, "I want to be able to build listings so that people can just order online, pay, and be done. Where can I get a lot more info online when it comes to parcels? I can find some stuff online, but some of it, some of these have no address or parcel number. Questions like, are there restrictions, water access, well, trees, parcel lines, etc." One of our members, Luke S. said, "Would love for all buyers to just check out online. You gotta put that info in your listings to get people to go for it." Thank you.
So, Luke knows. Gerald is figuring it out.
Jack Butala: And Luke knows from experience, and so do we, that-
Jill DeWit: It's Luke S.
Jack Butala: When you buy a piece of property online with this land asset type, rural vacant land, you need to provide the experience for the buyer the same way you're selling anything, like let's say even a book on Amazon.
Jill DeWit: Good point.
Jack Butala: Anything. You need to be able to make it easy for them to check out. They need all the information that they could possibly want online, without seeing the property, right there readily, easily with links, and an easy credit card type processing way to check out.
Jill DeWit: Bingo.
Jack Butala: Otherwise, you're just causing a lot of problems for yourself and for the buyer.
Jill DeWit: More work.
Jack Butala: Look, people way bigger and more successful than Jill and I, and anyone probably listening to this show, have spent a lot of time, and money, and energy analyzing how people buy stuff, and what motivates them to buy it, and point of purchase, and how they make the decision, whether it's fast or slow, and all of it.
Jill DeWit: Yeah, look at Amazon.
Jack Butala: We don't wanna fight that.
Jill DeWit: No.
Jack Butala: We wanna play along.
Jill DeWit: If you wanna win at this, you wanna be Amazon Prime of whatever it is you're selling. You want 'em to go, look right there, and have all kinds of ... have a warm, awesome experience. They can see feedback maybe about you and your company, like in the way of testimonials and stuff. Or I'm seeing like on Amazon, the ratings, that's what I'm lookin' for. Good pictures, good description, every last detail in there, how much it weighs, when it's gonna ship, how long it's gonna take to get there. The more you provide and make it so flippin' easy for them to click here, one click and check out, then you will win. And it may sound, for some people ... I know I still have a lot of people that go, "What do you mean this works for property?" Trust me, it works for property. Just do it.
Jack Butala: Jill and I have done almost 16,000 deals, and the result ...