Difference Between a Successful or Failed Mailer (LA 941)Transcript:Steve and Jill here.Hello.Welcome to The Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.And I'm Jill DeWit broadcasting from sunny southern California.Today, Jill and I talk about the difference between a successful or a failed mailer.Sorry. I feel bad, but we can help you.In prefaces like this.Yeah.I've done millions, and millions, and millions of letters.Yeah. Oh, my gosh.Millions since the '90s.We should've add ... That'd be a good thing to know. We all talk about how many properties that we've turned, but ...Talk about proving.Right. The number of offers ...I should calculate it.You should go back and calculate that, because it's staggering, and it's not stopping. I mean, now we're doing it with houses and other things, too, so it's comical.I've had exactly one failed mailer in my life.Will you save it for the show?Yeah.Thank you.My point is to preface it with this. The name of this episode is The Difference Between A Failed Mailer and A Successful Mailer. I would say 90+% of all the mailers that go out by all the members, regardless of where they are in their career, yield a property acquisition.Yes.Like everything, Jill and I hear about the failed ones, and not the successful ones.Exactly.It's the squeaky wheel.Exactly.So we're going to try to address and help.Thank you.Before we get into it, let's take a question posted by one of our members on the LandInvestors.com online community. It's free. This is a long question, Jill.Okay. Robert asks, "Is there anyone out there that actually uses the Equity Planner tool shown in the Rural Vacant Land: Chapter Three video Finding Your First Target Market? Specifically, the red, green, yellow county tab. I ask because I was trying to follow along, and it seemed that either the tool is broken, or I don't understand how it works."Can I just some tiny bit of background?Ready.In the LandAcademy 1.0: Rural Vacant Land, which Jill and I just got done recording about a month or two ago, I included a tool that I created recently. And included it in there where we take data from the zip code or a county, you paste it from Realtor.com or Redfin.com, tons of data about days on market, technically. It's a tool to help you decide where to send mail.Right.At the left side of the ... It calculates all these columns, and it shows you, "Okay. We calculated data." Green light means, "Heck, yes. It's a good candidate to send."Send mail.Yellow is like, "Ah, there's some concerns."I don't know.And red is-Don't bother.No, there's some indicator that's says, "Property's not moving in this area." For example, the days on market's too long. So he's referring to that tool, "Does anybody use it?" Yes. Actually, if you go into Land Investors and look at this question, there's about 40 replies to it about how great it is. But go ahead, Jill.Yeah. A lot of people are using it.Go ahead.Okay. "I would like to point out that I'm very familiar and comfortable using Sell, and it's a big program. I'm not ruling out user-error or that I'm missing something. I copied and pasted the data I the right spots from the places I was told to do so, but I noticed that the colors didn't change." Okay. "They stayed the same regardless of how the data pasted or input into the tool. I even took the same county information and populated all the lines with the same information, but the first few columns never changed, because there's no formula in the cells. They are just numbers typed in, and it's never addressed how to fill them out. At one point in the video, they talk about-"They meaning us.Yes. Meaning you on this one. "... talk about how using your own threshold to determine if something is good or not, but if you're new or familiar with the area, how do you make that determination? What are considered good or bad numbers? It seems like you already have to be experienced in the area in order to use the tool and determine if the...