Difference Between Scaling and Repeating Business Model (LA 864)
Transcript:
Steven Butala: Steve and Jill here.
Jill DeWit: Hello.
Steven Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.
Jill DeWit: And I am Jill DeWit, broadcasting from sunny Southern California.
Steven Butala: Today, Jill and I talk about the difference between scaling and repeating a business model. You know, like McDonald's is repeating.
Jill DeWit: Right.
Steven Butala: You open one, it's successful, you open another, and another one, and another one.
Jill DeWit: I think of Starbucks, now. I used to think of McDonald's. Now, I think of Starbucks all the time.
Steven Butala: Scaling is like writing a book or writing software. You sell 100 copies, 1000, then 10 million. It all becomes marketing, which is a beautiful thing. Publishing, I love the publishing business.
Jill DeWit: Cool. More importantly, how's your day going?
Steven Butala: It's going okay.
Jill DeWit: Really?
Steven Butala: It's okay. Why do you ask?
Jill DeWit: Because you're cheery and you feel like you're in ... I feel like something's going on today that makes you feel really good. So what'd you do this morning?
Steven Butala: I ran two miles. Jill and I, for our last, we've had that for a year now. We put a machine in our garage.
Jill DeWit: Yeah. The elliptical machine. I love that thing.
Steven Butala: Yeah. The brand is NordicTrack. We spent some money on it. Sears had a fantastic ... Who goes to Sears anymore? I do.
Jill DeWit: I know. That was hilarious.
Steven Butala: Sears had an 80% off deal for, it was like February. They brought in a bunch of inventory for these workout machines.
Jill DeWit: That's not why we went there. We were looking for the machine.
Steven Butala: We bought it because it was a fantastic deal.
Jill DeWit: It's great.
Steven Butala: So, anyway. We've had that thing for almost a year. We put a bunch of miles on it between the two of us.
Jill DeWit: I know.
Steven Butala: I feel great.
Jill DeWit: Well, here's what I did today.
Steven Butala: Probably to the point where it's annoying.
Jill DeWit: You're annoying? It's annoying?
Steven Butala: Like, man, you're too happy. You can get hit in the head in Detroit for that stuff.
Jill DeWit: No. I'm proud of you. I woke up today, got on the scale, and I was not displeased with the numbers, so I used that as an excuse to not get on the machine. So I'm proud of you.
Steven Butala: You want to know a secret?
Jill DeWit: Yes.
Steven Butala: I know exactly what the results are from your morning scale session just by your attitude, like, around 10:30.
Jill DeWit: That's hilarious. And how often I hang out in the office kitchen?
Steven Butala: No. If you're in a good mood, then you had a good scale event.
Jill DeWit: Thank you.
Steven Butala: So did you have a good one?
Jill DeWit: Everything's great.
Steven Butala: You want to give us the numbers?
Jill DeWit: No.