Driving for Dollars vs Direct Mail
Jack Butala: Driving for Dollars vs Direct Mail. Every Single month we give away a property for free. It's super simple to qualify. Two simple steps. Leave us your feedback for this podcast on iTunes and number two, get the free ebook at landacademy.com, you don't even have to read it. Thanks for listening.
Jack Butala: Jack Butala here for Land Academy and welcome to our Cash Flow From Land show. In this episode Jill and I talk about driving for dollars versus direct mail as a method of finding property owners who want to sell their property at a super reduced price so you can mark it up and sell it. Jill I picked this topic because it makes you crazy.
Jill DeWit: It does. That's a fact.
Jack Butala: Plus, I personally like when you ... You're pretty when you're angry.
Jill DeWit: Thank you.
Jack Butala: LIke once a week though. No more than that.
Jill DeWit: Thank you, thank you. I don't like to get angry, so that's perfect.
Jack Butala: Hey, before we get into it though, as always, let's take a question from a caller.
Jill DeWit: I knew who this person is too. Michelle from Florida says-
Jack Butala: Michelle from Florida? That's a ... He's a member.
Jill DeWit: I know.
Jack Butala: He's a super successful member.
Jill DeWit: Uh-huh.
Jack Butala: What does he say?
Jill DeWit: Okay, so this is a question that we had recently. I regularly buy property at at the Florida tax auction every week.
Jack Butala: There's a Florida tax auction every week?
Jill DeWit: Yes.
Jack Butala: Yes, there is. We'll fill you in in a second.
Jill DeWit: I usually sell it every week or so, so why use data for doorstep if this is working already. Good question.
Jack Butala: How about you answer?
Jill DeWit: Why?
Jack Butala: Why do you want me to answer?
Jill DeWit: Well my number one thing is, why limit yourself? Number one.
Jack Butala: We both do both those things.
Jill DeWit: That's what I'm saying. Don't stop what you're doing because it's working. Roll this in to and broaden your reach or broaden your counties and get more deal flow. If you're in it, in it to win it ... I know that's a silly phrase but you know what I mean.
Jack Butala: It really is.
Jill DeWit: If you're in it to be successful and kill it in this company or in this business I should say, you want your phone ringing off the hook so bad that you have to hire help and you can't keep up.
Jack Butala: Here's the difference between waking up in the morning and going out to actively buy a property through a tax situation, which I am all for. Our company was based on that solely for the first few years of existence by living off of tax deed auctions. Here's a problem with it. You can't leverage your time. As my friend Jill likes to say, you can spend an hour driving around looking for houses or going to a tax auction, in a tax auctions case a whole day.
Jill DeWit: Yes.
Jack Butala: You're going to end up with a couple of properties, or you can spend the exact same amount of time, an hour or a day, sending out 25,000 offers via direct mail, with good data. You want to make 25,000 offers, or do you want to just buy one or two properties in a tax auction in the exact same amount of time?
All kidding aside,