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Establish Daily Consistent Content (LA 763)
Transcript:

Steven Butala:                   Steve and Jill here.

Jill DeWit:                            Hi.

Steven Butala:                   Welcome to the Land Academy Show. Entertaining land investment talk. I'm Steven Jack Butala.

Jill DeWit:                            And I'm Jill DeWit broadcasting from gorgeous sunny California.

Steven Butala:                   Today, Jill and I, talk about how and why, and why it's important to establish daily consistent content to grow your follower ... Your following group.

Jill DeWit:                            It's the daily part that gets annoying.

Steven Butala:                   We do it with the podcast.

Jill DeWit:                            But you go to do it.

Steven Butala:                   Yeah, we actually ... Both of us have a lot to say about this because truth told it's not our favorite thing.

Jill DeWit:                            It's hard.

Steven Butala:                   But it has to get done.

Jill DeWit:                            It does, and it pays off.

Steven Butala:                   It does pay off. It's just ... It crazy pays off.

Jill DeWit:                            And then when you get to a certain point you can actually hand it off, so we can talk about that too.

Steven Butala:                   We are almost at that point. Almost.

Jill DeWit:                            Mm-hmm.

Steven Butala:                   It's been years. Three year. Nope, no. It has been probably five years.

Jill DeWit:                            I stopped counting.

Steven Butala:                   I mean this is show 763.

Jill DeWit:                            Oh, this. Oh, for the podcast daily?

Steven Butala:                   And then we started doing all this stuff way before that until we discovered that a podcast suits us good. That's part of what I would talk about.

Jill DeWit:                            For about three years ... Well, which summer ... Oh, wow. We've been doing this for about three years.

Steven Butala:                   Summer. 'Cause it's summer of '18, and we started the summer of '15.

Jill DeWit:                            Summer of '15. And then it was like rocky. It was a little bit ... 'Cause we were trying to take it ... You know what we tried to do? We tried to take it, immediately outsource it, and found out that doesn't work. We had to do the show in house.

Steven Butala:                   Yes.

Jill DeWit:                            That's a good thing to talk about too.

Steven Butala:                   Yeah.

Jill DeWit:                            Who you can't outsource, and when you can't outsource, and all that.

Steven Butala:                   And if you're a chronic control freak like Jill and I, it's hard to outsource anything.

Jill DeWit:                            Oh, my goodness. Yes.

Steven Butala:                   Until your head blows up.

Jill DeWit:                            Exactly. And somebody is crying.

Steven Butala:                   It's usually not me, or you.

Jill DeWit:                            It's usually me.

Steven Butala:                   No, it's not you either.

Jill DeWit:                            It used to be me.

Steven Butala:                   No.

Jill DeWit:                            Ha ha.

Steven Butala:                   Maybe once or twice.

Jill DeWit:                            Okay.

Steven Butala:                   I cried probably more than twice. You just don't know it. I go and do it in the bathroom.

Jill DeWit:                            That's true. Everybody cried. You know you're doing it right if somebody's crying.

Steven Butala:                   Jill said to me one time "Don't you choose money over people?"

Jill DeWit:                            I did.

Steven Butala:                   And I said,