How to Become the Batman of Investing (CFFL 560)
Transcript:
Jack: Jack and Jill here.
Jill: Hi.
Jack: Welcome to the show today. In this episode, Jill and I talk about how to become the Batman of investing, how to be a superhero at this, not just regular.
Jill: Love this. Wonder why we picked Batman.
Jack: I love Batman.
Jill: I know.
Jack: Before we get into it, let's take a question posted by one of our members on the LandInvestors.com online community. It's free.
Jill: Okay. [sham got 00:00:24] asks, "On my first two mailers, I had several people wonder if me and the offer were legit because of my address. It's in an area that I don't live and doesn't match the phone number either. Since I have a virtual PO box, some people found other people's businesses associated with it and said I must be a fake person. Others didn't understand why I have a different address than where I live. Obviously, a small percent of people, but enough to where I probably lost a deal or two.
"There isn't a PO box that's super close to me, so if I got a local box, I'd likely hire an assistant to get my mail, which turns $10 a month expense into a $200 or more a month expense, which seems silly. I wonder if there's another way to do it that I'm not thinking about. Curious what others are doing and if you've run into any similar issues.
"For the phone, I'm using Grasshopper now. It's fine, but with how much mail I'll be sending out, the number will be a five figure asset pretty quickly, so I want to be sure I have as much control over the number as possible. Is it better to go direct to the phone company, or what's the best way to be sure I'll never use the number?"
I love that [sham got's 00:01:39] thinking about these admin-
Jack: This is a very, very good question.
Jill: It's admin/setting up the right way/being transparent and making sure people know who I am and stuff.
Jack: This begs to a bigger question, in my opinion. It's not just a real estate question, it's about setting up an online business. The first thing that anybody does when they receive an offer is they look you up. They check you out. The more positive online presence that you have, the better. They are going to look. If two people are giving you feedback on this, you can multiply that times probably 50 or 100 that have actually looked it up and it never got back to you. This is a huge issue that needs to be addressed before you spend time and money on a mailer campaign.
To directly answer your question, there's lots of places that you can find a virtual mailbox and they're going to look up your address. They're going to type it right into Google. First they're going to type your name, then your address. They're going to maybe even Google your phone number. You need to find an address that's not a house. How many times have you looked up a business for credibility and it's somebody's house? There's a picture on Google Maps.
Jill: I don't like that. Exactly. That's funny.
Jack: I stop right there.
Jill: Yeah.
Jack: I won't do business with somebody like that.
Jill: I don't like it.
Jack: You need a real address.
Jill: [inaudible 00:03:22]Hold on, I think [sham 00:03:01] was going down the right path. I'm not sure I'm on the same page with you, Jack. You know what?
Jack: Imagine that.
Jill: I know. Full disclosure, where our mail gets sent, other people send their mail. You know what, though? People look us up but they look at our website and they see us a...