How to Fail at Land Flipping
Jack Butala: How to Fail at Land Flipping. Leave us your feedback for this podcast on iTunes and get the free ebook at landacademy.com, you don't even have to read it. Thanks for listening.
Jack Butala: Jack Butala with Jill DeWit.
Jill DeWit: Good morning.
Jack Butala: Welcome to our show today. In this episode, Jill and I talk about how to fail at land flipping.
Jill DeWit: Oh, this aught to be good.
Jack Butala: How to fail?
Jill DeWit: I have a lot of things I can say about that.
Jack Butala: I can't believe that you allowed this show to even hit the airwaves, Jill.
Jill DeWit: I have a lot to say.
Jack Butala: Before we get into it, let's take a question posted by one of our members on Landacademy.com, online community, it's free.
Jill DeWit: Okay. Micheal asked, "Why is social media so important? I have a seller, and a buyer website, and a Facebook page. Do I need more?" I love this. You want to answer?
Jack Butala: You answer.
Jill DeWit: You want to go first, or you want me to go first?
Jack Butala: You go first.
Jill DeWit: Yes.
Jack Butala: Yeah, I agree.
Jill DeWit: It's just the good old-fashioned, we talk about it sometimes a lot, which is reach. You never know where you're going to reach that one person that you need to reach. It might be, as crazy as it sounds, an Instagram photo of your property for sale. You never know, a Tweet about your property for sale, just to reach that one person. Once you get into a system, this is a Jackisim coming out of me here.
Jack Butala: Uh-oh.
Jill DeWit: Once you have this into a system, then it's not going to be that hard. You can schedule this stuff, too. Maybe that's something that we didn't talk about, too, that you don't need to beat yourself up over the head trying to make your properties show up at a certain time, and be home at dinner time to say, that's when most people are on, "I need to have this drop into everybody's thing at this time." There are a lot of things out there, like Hootsuite, and some other ones.
Jack Butala: Hootsuite, specifically.
Jill DeWit: That coast schedule, exactly, that you can go in and schedule when you want your properties to hit and where you want them to hit, and all that good stuff. Don't worry. You don't have to make a big deal about it and get hung up on it, but the answer's yes. You do want to reach all those people. The other thing is what you're doing as a seller is you're creating your own following. You have us behind you, and because I know there's Micheal's in our world, you have all of our buyers and everybody in your world, but you're going to be building up your own following.
Maybe, Micheal, your focused on the certain part of the country, and you got your own buyers that all love that hiking Montana property that you deal with, just whatever it is, so you might build up your own buyers list, and, gosh, maybe do your own blogs, and different things like that, and you will have customers for life.
Jack Butala: Yeah. I'm going to say a few cliches here.
Jill DeWit: Okay.
Jack Butala: There's no such thing as bad press.
Jill DeWit: Yeah.
Jack Butala: Here's the caveat. In the beginning,