How to Fail at your First Mailer
Recording Location: 33.841318 -118.391593
Transcript:
Jack Butala: Jack Butala here with Jill. She's gonna join us quickly. An impromptu quick motion of Jill's ... What would I call it? Jill? I would call it your ... Jill had a feeling. So now we're doing the slide.
Jill DeWit: I had a feeling.
Jack Butala: We're doing our podcast live and video.
Jill DeWit: Yep. We're going crazy now. We're recording show number 400 this week, by the way. It's about time we just go crazy.
Jack Butala: This is 397.
Jill DeWit: This is 397.
Jack Butala: Jack Butala with Jill DeWit.
Jill DeWit: Hi.
Jack Butala: Welcome to our show today. In this episode, Jill and I talk about How to fail at Your Very First Mailer. It's interesting that this came about because people think that they're failing, but they're not. The vast majority of all- well 99.99% of us are doing fantastic at this. There's a couple people that are having some issues, so we decided to do a whole show on it just to help them out. This is How You Fail at Your First Mailer.
Jill DeWit: Yeah, we'll help you with that.
Jack Butala: Before we get into it, let's take a question posted by one of the members on LandAcademy.com. It's Free.
Jill DeWit: Okay, cool. All right, Luke asked this question, "I hear people talking about segmenting their buyer's list all the time, and I figured I would do it, too. But then I got to think about it, and wondered why it's really that important. I have proppies for sale in Oregon, Virginia, and North Carolina. I figured I would segment my buyer's list by state to start out. Wouldn't you want to get as many eyes on each email as possible, though? I'm on the buyer's list for other land flippers who have their buyer's list segmented by state and I don't like it. What makes it hard? It makes it hard to make sure I'm getting the emails for all the properties they have available. For the seller's end, it seems like a lot of trouble with no real reason. What do you think?"
Jack Butala: This is a fantastic question.
Jill DeWit: This is a long question.
Jack Butala: It is a long question. What he's getting at is when a buyer logs on to a website to take a look at a piece of property, I don't care if it's an apartment for rent, a house to potentially buy, an apartment building, or in our case, land. Everybody looks at it differently.
Jill DeWit: It's true.
Jack Butala: Everyone. I love to look at property based on price per acre. I love to look at houses and apartments based on price per door or cap rate, and houses priced per square foot. Then it all doesn't matter. None of it matters unless you can see it on a map.
Jill DeWit: Exactly.
Jack Butala: What it's in relation to. Is it close to the ocean? Is it close to the mountains, and on. Is it in the right school system? To answer your question, Luke, you got to give it to them every single way they want it. You need to have the buyer decide how they want to review the real estate you have for sale. If you're seeing a trend, the reason that you're leaning toward it doesn't matter to sort by state. Your leaning toward that is because you're probably doing it correctly. You're selling property to wholesaler- you're selling it to wholesalers. You're wholesaling it out to people who are going to resell it and they're buying it solely based on its price.