Jill Friday - Stop Walking Away from Good Deals (LA 1593)
Transcript:
Steven J Butala:
Steve and Jill here.
Jill DeWit:
Happy Friday.
Steven J Butala:
Welcome to the Land Academy show entertaining land investment talk. I'm Steven Jack Butala.
Jill DeWit:
And I'm Jill DeWitt, broadcasting from the valley of the sun.
Steven J Butala:
Today Jill and I talk about, well, it's Jill Friday, and she's going to talk about stop walking away from good deals.
Jill DeWit:
Mm-hmm (affirmative).
Steven J Butala:
Not even I know what she means.
Jill DeWit:
Oh. That's funny.
Steven J Butala:
Can you give us a little peak?
Jill DeWit:
No.
Steven J Butala:
Before we get into it, let's take a question posted by one of our members on the online community. It's free, and don't forget to subscribe to the Land Academy YouTube channel and comment on the shows you like, and maybe on the shows you don't like so we actually can gauge future topics.
Jill DeWit:
The backgrounds you like you don't like, the outfits, the hairstyles, please let us know. Just kidding. All right. James wrote "The recommendation for number of letters to send seems to be greater than or equal to 1,500. Does this mean to send at least 1,500 letters for one acreage, like two to five, a mix of acre, just like two to five, six to 10 or multiple counties. Assume that the minimum of 1,500 is meant to maximize your chance of getting a deal and should be sent to one acreage and one county. For example, if I were mailing to counties then I would set 3,000 units." All right this is all you.
Steven J Butala:
This is a very technical question.
Jill DeWit:
It's a good question.
Steven J Butala:
And I can tell James, you're reasonably new. And I also can tell you're going to be very, very good at this because you're breaking it down. You're deconstructing what we're saying to do, asking a couple further questions and it's yeah, I can tell you're on the edge of the seat to let it out. Let the mail out. The rules of diversification and investment here apply in full force. It's better to take $100, split it into $50 each and buy two shares of stock instead of one. Well, the same thing applies here. If you're going to sign 1,500 units, split it up into two counties, or split it up into two zip codes and price it differently. This is what we teach in land academy 3.0. It's better to send variances in acreage than it is just all one acre property, 1,500 units in one zip code.
Steven J Butala:
So break it up as much as you can. And here's my final way to answer this question. Unlike a lot of laws in the universe, physics or not, more is better here. More is always better. It's always better to send more mail. It's also more expensive. So you've got to gauge that for yourself.
Jill DeWit:
What if he can afford 3,000?
Steven J Butala:
Oh, then send it.
Jill DeWit:
Okay. So the answer to the question is how much can you afford? What's your budget? You should have a budget for mail. Then whether it's 1,500 or 3,000, put a couple different things in there.
Steven J Butala:
Here's what I don't-
Jill DeWit:
Maybe it's 10,000 units.
Steven J Butala:
Yes, Jill. Exactly.
Jill DeWit:
Have four counties in there.
Steven J Butala:
Now you're-
Jill DeWit:
And have two different sizes.
Steven J Butala:
Now you're really setting yourself up to succeed.
Jill DeWit:
There you go.
Steven J Butala:
What I don't want to do, and I haven't seen this in discord lately at all. And I mean, within the last several months, is air quotes, test a mailer. Test a location.
Jill DeWit:
I hate that.
Steven J Butala:
I'm going to send out 300 units.
Jill DeWit:
Or 30.
Steven J Butala:
And I'm going to see if this actually works. It is absolutely the fastest way besides not sending anything at all, that's the fastest way to fail at this.
Jill DeWit:
Right.
Steven J Butala:
Think of gambling. It's all percentages. The more hands of Blackjack you play and stick to the actual rules of the book,
