Land Academy Data vs House Academy Data (LI 705)
Transcript:
Steven Butala: Steve and Jill here.
Jill DeWit: Hello.
Steven Butala: Welcome to the Land Investor Show. Happy Friday. Entertaining Land Investment Talk. I'm Steven Jack Butala.
Jill DeWit: And I'm Jill DeWit, broadcasting from sunny Southern California.
Steven Butala: Today Jill and I talk about Land Academy data versus House Academy data, and we're wrapping up data week in case you didn't know.
Jill DeWit: Woo hoo!
Steven Butala: Jill's happy. Wasn't that bad was it?
Jill DeWit: No. No. No. No. It's so funny. I gotta tell you something though. Some people data really scares them, and I told this to one of my employees the other day. We have a lockbox on our office door, because it just saves keys, and we don't have to worry about, and if I change something, I don't have to change anybody's keys. I just change the lockbox code. No big deal. So, our broker walked into our office building yesterday, and they saw the lockbox, and so they're peering in the windows thinking there's nobody in there.
Steven Butala: Oh.
Jill DeWit: And our receptions is sitting there looking back at them going "Why are they staring in here?" And so she opens the door like "Hi, can I help you with something?" And there's a lockbox and no signage, right? So, the person goes "Well, we were just kinda wondering if anybody was in here. By the way, what do you guys do?" And my receptionist said "Real Estate", and of course, then it launches, and I'm like "You know, that's really not what we do." The next you know everybody's gonna say "Great! Can you help me?"
Steven Butala: Oh, you know, I'm looking for a house in ... That happens to me every day.
Jill DeWit: Yeah. And I'm like "Oh, I don't wanna do that. That's the last thing." So, I properly tried to tell her, I said "Please remove real estate, because that just opens up the thing that's not what we do in that form, what they think, what they always assume." I said "So, please replace it with we are investors, property investors." I said, "Or if you really don't wanna explain much, say data." Because that word.
Steven Butala: Yeah, we teach math.
Jill DeWit: Right. We teach math.
Steven Butala: Everybody run away.
Jill DeWit: That would be hilarious.
Steven Butala: Run away with that.
Jill DeWit: Right. I said "Just say we're a data company."
Steven Butala: We kinda do teach math.
Jill DeWit: And data. More data.
Steven Butala: Now that I think about it.
Jill DeWit: We don't teach 'em how to add up the numbers, we teach 'em what to use to add up the numbers, but it's really about data. And even hers like "Oh, how am I gonna explain that?" I'm like "Don't. That's the whole point." We're here being under the radar on purpose. At least as far as our office is concerned. Not in life.
Steven Butala: Right.
Jill DeWit: Sorry. That was a long story. Sorry. Thanks.
Steven Butala: So, did they just turn around and leave?
Jill DeWit: Well, yeah. I came out at that point, and said "We're not real estate as what you think. We're actually private investors is really what we do in this office." And I'm sure the lady walked around, turned around going "Now, I really have no idea what they are."
Steven Butala: Yeah.
Jill DeWit: Which is totally cool...