Land Business Automation (LA 740)
Transcript:
Steven Butala: Steve and Jill here.
Jill DeWit: Hi.
Steven Butala: Welcome to the Land Academy Show. Entertaining land investment talk. I'm Steven Jack Butala.
Jill DeWit: And I'm Jill DeWit, broadcasting from sunny southern California.
Steven Butala: Today Jill and I talk about land business automation which wraps up this week. The theme for this week is, So You've Completed Ten Deals, Now what? Automating, all of this stuff is one of the greatest things about this business.
Jill DeWit: You know what's interesting is I don't think that people think of this as something you can automate. I'm sure they think of making a widget, making sunglasses, making any kind of a product. Of course, you automate that. Maybe you started a soap business in your garage like we see it on Shark Tank all the time like, I'm making my own lavender soap. And then at some point you can't make your own lavender soap in your garage. That's not going to work.
Steven Butala: Exactly.
Jill DeWit: But you perfect the recipe and you [inaudible 00:00:54] this now you've got to automate it. Get the right machines in place or you're never going to grow.
Steven Butala: That's right.
Jill DeWit: And this is the same thing.
Steven Butala: Yeah, you can't do every single thing in your business or you're just going to stay where you are forever.
Jill DeWit: Exactly.
Steven Butala: Like a barber in a barbershop, he's got a couple of people working for him but he owns the place and he works there every day. And that's about it.
Jill DeWit: And then if he wants to get bigger, now he's got to remove himself from that one barbershop and buy another barbershop and another barbershop and another barbershop and start to franchise.
Steven Butala: Right and then you become a business owner and not a barber.
Jill DeWit: Correct.
Steven Butala: And so that's what we're talking about here. It's good to learn this stuff. You should learn it in the beginning, in the first ten deals that you do.
Jill DeWit: Right.
Steven Butala: And then more importantly, what I think the show is really about is using our experience, Jill and I, to decide what's okay to automate and what's not okay to outsource or automate. Now, I don't care how big you are, there's some stuff I think you should never automate.
Jill DeWit: Thank you.
Steven Butala: Before we get into it, let's take a question, posted by one of our members on the landacademy.com online community. It's free.
Jill DeWit: Ray asks, I heard on the podcast that you guys send mail every week. I was just curious how much do you send out each week or month, how many deals does this usually get you? I'd like to hear from others as well as how much mail they're sending in deals they are closing.
Steven Butala: Good simple question Ray, I love it. I never get tired of this question. I never get tired of data or mail questions ever. Number one. How much do you send out each week or month? For houses, every Wednesday we send out about between two and five thousand units, which buys us one to two houses per market. There's lots of markets. For land, here's the ... just the glaring truth, the vast majority of the acquisitions that Jill and I do are from the millions and millions of mailers that we've sent out since the early 2000s. That said, and we do a lot of deals and I'll explain that in a second in question two.
But we do n...