Land Business Marketing and Sales (LA 738)
Transcript:
Steven Butala: Steve and Jill here.
Jill DeWit: Hi.
Steven Butala: Welcome to the Land Academy Show entertaining show and investment talk. I'm Steven Jack Butala.
Jill DeWit: And I'm Jill DeWit Broadcasting from sunny southern California.
Steven Butala: Today jill and I talk about your land business, marketing and sales effort. What the heck good is it if you can buy cheap property if you can't sell it? People ask me this all the time, to which I laugh.
Jill DeWit: It's kind of funny, this is important and I'm glad we're talking about it and I'm going to share why we don't get hung up on it.
Steven Butala: Yeah, and what your mindset needs to be. The theme of this week is, so you've completed 10 deals now what? And you should probably, since you've completed these 10 deals know all the answers to most of this anyway. Marketing, selling property is so easy. Even in a really bad market.
Jill DeWit: I know.
Steven Butala: As long as you buy cheap.
Jill DeWit: It's so funny. I mean, what I'm going to share in this show is just three little things that to us are little, everybody should know. And everything I get a call from somebody that's hung up on this, they have a property, maybe they said, "gosh, I'd love to do this. I understand where you guys are coming from. Man I don't know how this works because i have a property and I've had it for six months and it's not selling." Well one of my three things I'm going to mention here, once I say these three things they go, "Oh, okay, got it. Now I know." There's three things and they're doing them wrong and they're like, "Oh, duh." I'm, "Yep, thanks. We can help."
Steven Butala: How many times have you answered this question and while they're asking it the property sells. Like right during the conversation, "Oh wait, forget it, then. It just sold."
Jill DeWit: That's with our members. That's a whole different thing, because I know they're doing it right. They just get hung up ... you know what's funny? Our members are doing it right because they know how to do it. What they get hung up on, "It's been five minutes and they didn't check out." Well come on, give it more than five minutes. And they go, "Okay, an hour and five minutes, now it's gone. Thanks." Not that fast, but you get.
Steven Butala: Before we get into Jill's suggestions lets take a question posted by one of our members, atlanta.com online community. It's free.
Jill DeWit: Okay, Rob asks, "I'm a real estate broker, full time, who invests in land on the side."
Steven Butala: Good Rob. You are in the minority.
Jill DeWit: You should be the majority. "I would be curious to hear any strategies real estate agents are using to cultivate listings from your investment mailings."
Steven Butala: Great question.
Jill DeWit: "As I'm sure you know I come across a lot of property that is not a good fit on the investment side, because of the numbers, however, many of these properties would make nice listings. Any thoughts on turning that corner?"
Steven Butala: Yes, you just answered your own question. You should never let this mail go to waste. So if there's properties that just don't fit your acquisition criteria from specifically from a price standpoint, I think you should practice in the mirror that conversation.
"I'm sorry seller, that just doesn't' work for me and my investment group. However, there';s a guy down the road that I sell a lot of property to just like this and I know this is in his price r...