LandLocked Pros and Cons (LA 886)
Transcript:
Steven Butala: Steve and Jill here.
Jill DeWit: Hello.
Steven Butala: Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.
Jill DeWit: And I'm Jill DeWit, broadcasting from sunny Southern California.
Steven Butala: Today, Jill and I talk about land locked property, the pros and cons.
Jill DeWit: Oh, goodie.
Steven Butala: You know, it's 2019.
Jill DeWit: Gosh, I've been waiting for this one.
Steven Butala: And this show is about real estate, specifically land most of the time, and Jill, here's what's happening. Jill is starting her own show.
Jill DeWit: I am.
Steven Butala: She already started it on every Wednesday, at what? Two or three o'clock?
Jill DeWit: Two o'clock Pacific time. Every Wednesday.
Steven Butala: Live on YouTube and Facebook.
Jill DeWit: Facebook.
Steven Butala: And it's all about-
Jill DeWit: It's gonna evolve-
Steven Butala: It's not really about real estate.
Jill DeWit: It's evolving into something else.
Steven Butala: It's more about life and fun stuff.
Jill DeWit: Thank you.
Steven Butala: And so, I have to drag her into the studio once a week to talk about real estate, and we got, like-
Jill DeWit: Nevermind that's what pays the bills.
Steven Butala: The shows, you know, the last few shows we've done have been about New Year's Resolutions and fun stuff, and now we're gonna talk about real estate. And probably-
Jill DeWit: Back to business.
Steven Butala: Ends up I'll be talking about it and she'll just sit there.
Jill DeWit: Yeah.
Steven Butala: Like Robin does with Howard Stern.
Jill DeWit: I'll paint my nails.
Steven Butala: Before we get into it, let's take a question posted by one of our members on the landinvestors.com Online Community. It's free and it's about real estate.
Jill DeWit: Oh goodie.
Steven Butala: Sorry, Jill.
Jill DeWit: JT asked, “I sent out my first mailer, focus on infill lots, two weeks ago, and focused on 60 different zip codes in Arizona.”
Steven Butala: Wow.
Jill DeWit: “All I came up with was about 4,500 records, and after some owner duplication, it came down to 2,500 mailers. Is it really me, or does that seem really low?”
Steven Butala: No, that's right.
Jill DeWit: “I only sent to residential parcels. No commercial or agriculture. Anyone else had this issue? Is this not really an issue and I'm just expecting too much?”
Steven Butala: Yes.
Jill DeWit: "Thanks.”
Steven Butala: It's not an issue.
Jill DeWit: He just picked property.
Steven Butala: It's called scrubbing data, and you scrubbed great. Here's the thing. Data's cheap. It's super cheap. You know what's expensive? Mail. So, you do not want to be overzealous about sending duplicate mailers out, or sending it to like, you know, you could really scrub out some serious data. Here's some examples, save yourself a ton of dough and really hone in on a profitable mailer by taking out all ... I mean, I go through all this in 1.0 in great detail, and I do it right on the screen.