Learning from Pissed Off Customers (JJ 638)
Transcript:
Jack Butala: Jack-Jill here.
Jill DeWit: Hi.
Jack Butala: Welcome to the Jack-Jill Show entertaining real estate investment advice. I'm Jack Butala.
Jill DeWit: And I'm Jill DeWit broadcasting from sunny southern California.
Jack Butala: Today Jill and I talk about learning from your pissed off customers.
Jill DeWit: This is going to be really good.
You know I like to think we don't have a lot. I know we don't have a lot, but every now and then ...
Jack Butala: I'd like think that our staff protects us from them.
Jill DeWit: This is true in a perfect world.
Jack Butala: I'm actually joking around about that because Jill and I take that very seriously. That's what this show's about. This is a gauge for how you're doing, it has nothing to do with your customers. If everybody's upset all the time at your house, in your life, it's probably you. I'm really talking to myself right now.
Jill DeWit: Exactly. If you spouse, your children, everybody in your family, just kidding.
Jack Butala: Before we get into it, let's take a question posted by one of our members on the jackjill.com online community. It's free.
Jill DeWit: Okay. B.D. asks, "Hi, all. I've done several deals so far. All have been through a tech company and relatively local. I've got an out-of-state deal now and would like to sell it just like I'm buying it, trading a cashier's check for a deed. I understand how to buy out of state, all my sources so far have been out of state, but how do you sell out of state? I can't imagine telling someone who met me off Craigslist, 'Send me a check and I'll send you a deed,' or even, 'Hire a notary to bring me a check and he or she will send you your deed.' I guess a lot in my work, but people may be suspicious. Curious, how do you all sell out of state with inhouse closing? Thanks."
They are five plus responses in landinvestors.com.
Jack Butala: That's what my point is here, I'm sure this is resolved for him now because a bunch of responses from our staff. You want to answer it, Jill, or should-
Jill DeWit: It's funny when you're new and you don't grasp this concept, but it's true. It's just like you did you're, think about this. When you're buying a property out of state, you're doing your due diligence. You're checking out the person, make sure that they own it, the addresses all line up so where you're sending the cashier's check is the address on file with the assessor, you have a notary going to that person's house so you know they're going to get their ID and have it all done the right way. So you did your homework and you feel good about this transaction.
The same thing is happening when you're selling. Whoever's buying from you, if you don't have a good website and your presence and everything, then you are going to put up some red flags for them. But if you do it all right, then you have a solid website. The person buying from you can go see, "Oh, look, look how many properties this guy has, look how many he's sold. Oh, there's a picture of him and his dog. Oh, and here are some videos. This guy's clearly in the business. This is what he does. All right, that checks my box." So that's what you need to do and then, "Send me a check and I'll send you the deed." Not crazy at all.
That's exactly a great ... or let's take it a step further. You didn't even have to talk to them.